Community entangled in sotssetyah
By admin at 4 March, 2010, 3:23 am
Last year, Internet users have adopted in social networks are 82% more time. According to research firm AC Nielsen, in December 2009, the average user sotssetey spent in them more than five and a half hours daily. The popularity and attractiveness of the business of social networks will grow a few more years, experts say.
Research company AC Nielsen has published a study on the global social networks. According to the company, over the past year significantly increased the time spent by Internet users in social networks: from just over 3 hours in 2008 to 5,5 hours at the end of 2009. During this period, the audience all sotssetey the world increased from 242 million to 307 million people.
world"s leading social networks is Facebook - his audience in December 2009 exceeded 206 million people, or 67% of all users of social networks in the world. But the popularity of its nearest competitor MySpace continues to gradually decline, analysts Nielsen.
popularity and attractiveness of the business of social networking will grow a few more years, experts say. "Their growth can be halted only cover the entire population of the planet, or a new, comparable in strength internet trend" - says CEO, Yandex Ukraine "Sergey Petrenko. Monetization of social networks is due-targeted advertisement (network allows you to segment users on the socio-demographic priedcnciples), as well as paid services. At the same time, Petrenko said that even the leading networks who continue to actively invest in their development, has not yet reached the payback. According to statements Facebook investor Jim Breyer of Accel Partners and Yuri Milner from Digital Sky Technologies, their investment in Facebook exceeded $ 500 million
Ukrainian social network scale far not only from Western but also from Russian counterparts, experts say. According Cnews Analytics, the audience festival "Discover" more than 45 million people and "Vkontakte - 40 million will survive only a very large social network, which triggered a snowball effect," - says the president of holding "Web-Invest" Alexander Olshansky. According to him, the few Ukrainian social networks (connect.ua, profeo.com.ua) lack of original ideas, because they were created as clones of Western or Russian networks. But this did not prevent sonnect.ua reach payback "- adds Sergey Petrenko.
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