Kraft suggested Cadbury for $ 19 billion

By admin at 29 January, 2010, 8:11 pm

American food manufacturer Kraft Foods Inc. ready to buy British confectionary company Cadbury Plc. for an amount exceeding 19 billion dollars, the approval of the transaction by both parties may be announced as early as Tuesday morning, reported the British media.

At the end of last year, Kraft Foods has already tried to absorb the business Cadbury, making the offer, which amounted to 16,5 billion dollars. However, one of the oldest British company rejected the proposal as "unattractive", referring to the slow growth of "Kraft Foods.

Two days ago it became known that another U.S. confectionery company Hershey is ready to buy Cadbury for 17.9 billion dollars.

According to the Financial Times, for talks on new terms of the agreement in the UK on Sunday flew Kraft Foods CEO Irene Rosenfeld.

reported that Kraft Foods is now ready to offer the British 850 pence per share, representing 11.7 billion pounds sterling (19,1 billion dollars). FT said that more than half this amount, an American food conglomerate intends to pay cash.

Negotiations continued through the night, and the leadership Cadbury "highly likely" to accept the agreement. Joint statement on this will be done at 07.00 GMT.

Kraft announced his intention to take a position of "world engine" of the industry, bringing the total amount of annual revenue to about $ 50 billion. Cadbury is the world"s second largest producer of candy and chocolate. Kraft took fourth place. According to experts, together, companies will be able to bypass industry leader Mars Inc.


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