The luxury market in Germany has remained stable
By admin at 24 January, 2010, 2:10 am
Despite the crisis, the German market, premium products in 2009 were at the three largest in the world. It became known during the study conducted by accounting firm Roland Berger. As reports AP, declined only sales of cars and furniture, respectively 15 and 6 per cent. Losses were offset by growth in all other areas. For example, the jewelry in the past year were sold for 2 percent more than a year earlier.
"Germany continues to be one of the world leaders in the market of goods and services to premium-class", - the expert of the company Roland Berger Philip Bailo. This market, despite the crisis, demonstrated its stability. In some areas, just in terms of production of premium cars and furniture, Germany is a world leader. Reduced sales are able to compensate for the increase in demand for other luxury goods such as cosmetics and watches, ornaments and jewelry, clothing.
In a segment of fashion in the past in 2009 greatly increased sales in the traditional fashion houses that use manual work and renowned for good quality. Sales of perfume, cosmetics and champagne were able to stay at the level of 2008.
As for hours, here most successfully used a classical model and the well-known companies. Price segment up to 8 thousand euro remained stable. And the demand for custom-hours, worth more than 50 thousand a serious fall, noted in Roland Berger.
benefited from the crisis, experts say, the market of jewelry. More and more people in turbulent times tend to invest their money in the eternal values. This, as reported by Wirtschafts Woche, experts and explain the desire of many well-known jewelry manufacturers to open their shops in Germany.
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