Hazardous monopoly

Domestic lotteryceamarket during the crisis showed 20% growth of …

ban gambling "donated" to the domestic lottery market a significant number of gambling fans. Despite the fact that, according to the Center for Crisis Studies, the real incomes of Ukrainians in 2009 declined by 10%, our compatriots have to spend more on playing the lottery. The most powerful operator, owns more than 70% of the Ukrainian lottery market, last year showed turnover worth around 370 million hryvnia, which is 21% more than in 2008.

prospects of this sector is enormous, say the company "Molodsportloto", so plan in 2010 to earn about 600 million hryvnia.

Expected prospects almost double this year, its revenues in the company explain the development of the market, which in Ukraine is still in the embryonic stage.

"A Greek in the average spending on lottery 470 euros per year. The more moderate English. A resident of Albion buyslottery ticket worth up to 150 euros. Our compatriots as compared with other Europeans, the most economical. Thus, one Ukrainian highlights of its budget for the lottery game to just one euro a year "- is divided into studies of national characteristics of lottery preferences CEO of the world"s largest operator of lottery market of Ukraine Oleg Yakimets.

And although we are still far from the European level lottery "gambling", the paradox of 20% growth in lottery business in Ukraine during the crisis period is obvious. While the national economy in 2009 showed a rapid decline, industry revenue fell by more than half, winning lottery market "territory" and "fans".

probably work factor of so-called extreme optimism: when needs are growing, but financial resources are significantly limited, the people in the hope coveted prize, bought "a ticket to a rich life" in the last money. It is possible that the impetus to the growth lottery business has given ban gaming industry. So fans of slot machines found a way to satisfy their need for excitement, buying lottery tickets.

However, together with the positive dynamics of revolutions lottery business has grown an interest in this sector by the parliamentarians. No, nobody does not intend to prohibit the lottery. But consideration of the Verkhovna Rada had three bills calling for changes in terms of enhancing the regulatory mechanism of the state lottery in the market.

MP from the BYuT Anton Yatsenko proposes to introduce a state monopoly in the sphere of control and regulation on the Ukrainian market of lottery operators. Experts also say that it is really there. Such a monopoly put the law on termination of licenses in 2005. New version of the same amounts to the introduction of a more civilized form of government and market control by the state. But since these functions are very complex, Ukraine, as well as any other state, not in a position to control more than two parties, at most, three. First of all, it concerns the mechanism for guaranteeing payment to the winner.

Ukrainian lottery market operators say they are ready to play by the rules state that only the latter were reasonable. Director-General of the largest Ukrainian operator said that the sector is currently not well regulated, in his view, there are shortcomings in the availability of lottery games to minors.

While deputies are developing mechanisms to monitor and increase the complexity of the fiscal burden, the operators are oriented to the development of the market and bring it to the European standard of work. And the latter include the presence of one terminal for two or three thousand people.

"Unfortunately, the Ukrainian lottery sector today can boast such a strong base. This requires a multi-million dollar investment. We have to aspire to, and our goal - in the next two years, significantly expand the distribution network of lotteries in Ukraine", - says Oleg Yakimets.

Under favorable legal environment and a good investment climate, our lottery market will grow up to European level in 10 years, he said.

Alla Dubrovyk

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