Run in fashion

buy a new car in modern times - not a cheap pleasure. According to Auto-Consulting, in January-May 2009, in Ukraine, the sale of new cars fell to 3.7 times compared to the same period last year - up to 71.5 thousand.

attacked avtoprodazham caused banks. Stop allocating credit, they again made inaccessible to the majority of the population of cars. In such circumstances, the operators began to look for new ways to generate revenue. One of them could be out on the market of cars second hand. In the segment, which achieves an annual turnover of $ 4 billion already elbow all the leading car. But for the successful capture of the new bastion they have to redraw the legislative field.

In search of replacement

Before the crisis, the official dealers were interested in little cars with mileage - Taras said Kovalenko, the head of the Association of car dealers have been run. - In the current circumstances, to compensate for losses from the reduction in the implementation of new cars, companies had to pay attention to second-hand cars. While the average price of new cars in 2008 amounted to over $ 11 thousand, with a car worth $ 8-9 thousand Besides last year, according to Auto-Consulting, the market of new cars was higher (623 thousand) than second-hand (455 thousand). But already this year, the picture changed. Following three months of 2009, Ukraine has sold 45 thousand and 83 thousand second-hand cars. That is, sales of new cars fell compared ¬ ing to the same period of 2008 to 70%, and second-hand - only 16%. The rapid rise in the cost of foreign currency loans discouraged many potential buyers of new cars, forcing them to opt for used cars. A recent proposal has grown significantly due to security car seized by banks from insolvent borrowers.

Feeling, where the wind blows, just a few months the site for sale second-hand cars have opened many of the leading car. Virtually all large operators are submitted salons, from the UkrAVTO and ending Iltoy, - said Oleg Omelnitsky, director of consulting firm Auto-Consulting. For example, in the car Atlant-M Dniprovska embankment began to commission the work area, where owners Used cars can make them for sale. The mediation company takes from 2 to 4%, depending on the cost model. At the moment, trade is a commission for holding a priority for the development of sales, - confirms Samardak Alexander, Deputy Director of Corporate Communications Holdings Atlant-M in Ukraine. The Ilta (the official importer of automobiles Peugeot) opened near Kiev, in the village of Podgorce, on two acres of a center for the sale of cars of different brands have been run. It houses exhibition halls, automobile, car washes, the center quickly maintenance and parking for visitors.

drive out and take a

Until recently, the main selling second-hand cars passed through the auto market, as well as through personal contacts the buyer and seller.

But attempts

car okulturit segment sales of second hand cars for sure will have many buyers for the soul: the credibility of these sites and sold a car above. The car could be stolen, stolen, - explains the logic of a large group of potential customers Oleg Nazarenko, director general of the All-Ukrainian Association of Automobile Importers and Dealers (VAAID). - In car show will give a guarantee on the car. Avtobirzhi therefore understood that if the car will also be selling a hand cars, they completely lose their customers and simply shut down from despair.

But, besides the convenience factor, the choice of the buyer, and even affect the price. On the automotive uses completely legal way to tax evasion - avtobirzhi. They are between the seller and the buyer is exchange agreement, which included the official price, in practice - at times reduced in comparison with the real (as a rule, this amounts to the level of 1000 UAH.). It is clear that taxes at a cost of laughable.

For sale second-hand car with the mediation of motor dealer must pay 15% of tax revenues natural persons, and the buyer (auto) with the sales of used car - 20% of VAT. As a result, prices for used cars in the motor initially at 20% higher than in the automotive market. This tax applies to the entire cost of a car (for more details - see the blitz-interview with Tariel Vasadze).

Car

find the situation is not quite correct, and nods toward the West, where the established practice of the so-called trade-in, where in exchange for your old car buyer gets a new, doplachivaya difference. In practice, the European Union are subject to tax only the difference between the purchase price of car second-hand machinery and its subsequent resale. As a result, the buyer used car get a car with a warranty for a period, car makes a re-sale, and the state budget receives taxes.

If the trade-in work in Ukraine would benefit the company corporation UkrAVTO, which accounts for one third of auto in the Ukraine (400 of 1200), Atoll Holding (100), Bogdan (90), and also major importers of new cars that are part of professional associations VAAID. Lobbying ability of this group is quite strong: in addition to Tariel Vasadze in Parliament representing the interests of its former Vice Chairman of the Board of CJSC ZAZ Valery Extrême corporations and co-owner of AIS Dmitry Svyatash.

To resolve legal conflicts in this year already twice attempted push the bill. In February, he had failed for political reasons (the authors appeared Viktor Yanukovych, Anatoly Kinakh and Nikolay Kruglov of the Regions Party faction). Presumably, this is why the second case, the author made People's Deputy from BYUT Valery Extreme, which is associated with Tariel Vasadze. However, he naporolsya the criticism - in the May-June bill was not able to get twice the support of the parliamentary committee on taxation and customs policies. Participants in informal conversations auto show, which largely contributed to the position of chairman of this committee Sergei Terekhin.

The bill is not written in the language of economic as well as internal instructions - to explain their position Sergei Terekhin. However, in the opinion of those interviewed market participants, it appears that Mr. Teryokhin lobbying interests avtobirzh and automotive. Since the adoption of this bill they will lose a large share of their customers and, consequently, profits.

Another strong criticism of the bill to the Ministry of Finance. There should be no special tax just for individual companies to implement a system of trade-in, - said Denis Fudashkin, Deputy Minister of Finance. - It is a distortion of competition in favor of some products, one or more companies. However, the ministry did not deny that deliberately do not hesitate to accept the bill.

We have a lot of bills sustains (for discussion of relevant committees - Ed.), especially uzkolobbistskih. We oppose the use of taxes to distort competition, - said Mr. Fudashkin.

struggle for a place under the sun

need to improve the efficiency of the work has become one of the economic crisis. The last few years of business, including automobile, in fact, cream with actively growing market. Now, to attract new buyers, car will have to significantly expand the list of your services. If operators temper the appetites and will not significantly cheat price of second hand cars, they will be able to restore the shattered economic situation.

When will the law on trade-in, car dealers and manufacturers for a fairly short period of time can take about half the market - a more than $ 2 billion The adoption of the enabling legislation can in a short period of time to make a breakthrough in the market trade-in, -- sure Yaroslav Vovk, Director of marketing and advertising company Trading house Niko (the official importer of Mitsubishi Motors in Ukraine - Ed).. According to the Chairman of the Board of Atoll Holding Oleg Boyarina, trade-in can be a drag on for at least 50% of the market for second-hand cars. So, in the assessment of the president of corporation Bogdan Oleg Svinarchuka, on average, each automobile will be able to sell 25 used cars a month. As a result, the year the corporation is able to realize the order of 27 thousand of used cars.

Certainly, the stock structure behave actively, - said Valeriy far, people's deputy. - They would not like to see this market out of the shadows. The representatives of auto and avtobirzh understand that if the bill will be about trade - in, then no sane person would not avtobirzhu car and where he could not get any guarantees, - sure, Oleg Nazarenko.

powerful argument to convince MPs that the trade-in - is good for the country, could be out the market second-hand cars from the shadows, and thus increase revenues. According to Valery far, if his bill Treasury will receive from VAT 196-390 million UAH. annually. From 70 million UAH. per year can be in the form of VAT for the services of technical and pre-service. In addition, 50 million UAH. replenish the coffers of the tax on natural persons with incomes of workers engaged in the provision of additional car services.

Tariel Vasadze: Cars will be sold to us for the same price as in automotive

honorary president of the corporation UkrAVTO, national deputy Tariel Vasadze does not hide personally involved in lobbying for the bill on the trade-in. He is convinced that despite the counter ¬ lobby opponents in Parliament will support this document.

What are the advantages for buyers and sellers of automobiles gives the bill on trade-in of Mr. Far previously worked for ¬ mestitelem chairman of the JSC Zaporozhye automobile plant?

- Under current law, people who previously bought a new car, has already paid the VAT, but the dealer when selling the same car, but used, must also pay VAT on their full value. In addition, when a man sells his previously bought a car, he was obliged to pay 15% of the tax on personal income, although you can not really believe that he has any income, because he spent on buying a car. We suggest that no one pays taxes on two occasions for the same product or for a non-existent income. Company

-dealer, who bought it second-hand car (automobile - Ed.), improve it and, with some added value, it will be sold to pay VAT just for that added value, rather than with the price selling a car. Because the bill also bans trade in single stock cars (in the Exchange can be traded only lots of used products), the entire turnover of the trade-in transactions will be through official channels rather than through his pockets. Everyone will feel comfortable: both the buyer and the vendor and the State.

¬ opponent of the Act is so-called avtobirzhe ¬ voe lobby?

- At avtobirzhah are transactions in which a car, the market price of which is, for example, 80 thousand UAH. on paper can cost 5 thousand UAH. It is clear that this was not just so. And I am confident that the inhibition of the bill was the work of the representatives of stock exchanges.
And we want to open this market.

If Exchange underestimate the price of cars, the output market of the shadow for the buyer means a price increase?

- Vehicles we have (in the motor - Ed.) will be sold at the same price as for automotive.

In your opinion, what are the chances that a bill on the trade-in will receive the support of Parliament? So far it has not been approved by the committee on the tax and customs policy of ...

- Suggestions of the committee we have, have made changes in the bill. Sergei Teryokhin (Head of the Committee - approx. BD) was right in some points. Now he supports the bill. I think that at the next committee meeting, the project will be approved and get to the Verkhovna Rada. Now it is very important to withdraw from the shadow market for second-hand cars.

Paul Kozyuba: Every used car should have a guarantee of

Director of the Kiev City Car Central Kozyuba Paul believes that the legislative consolidation of trade-in does not replace the segment of the auto trade used cars. But this market will need to improve the quality of its services.

to the Verkhovna Rada filed a bill designed to strengthen trade-in in the Ukraine. Is it a threat to sweep the markets of the trade in second-hand car?

- Motor will not be our competitors. This is an honest business. We need to actively work to keep customers. There is a need to provide more services and not simply take the car and sell it. A Kiev, there are three areas of trade in automobiles, for which no benefit, except for sales, no. And who guarantees the technical condition of the car? None. But it is necessary to buy expensive high quality equipment. I believe that every used car sold with the commission the site should have a guarantee.

What does your market to retain customers?

- Since the beginning of the year we hold the sale at a steady level. To this end, we try to provide more additional services. We are not just a platform for the sale of automobiles and spare parts. We have a very developed infrastructure: in the market are a restaurant, fastfud, food market, bank branches.

How to use the car will auto to sell them second-hand cars from the clients on the system trade-in?

- single answer can not but I know that the negotiations for the sale of space for these vehicles were. Typically, dealers engaged in system trade-in, have their own trading platform, from which and to realize these cars. Selling cars through auto data will would not be practical because of the cost of renting space and advertising support.

What benefits will be the owner of the car, passing on his trade-in system in the automobile, rather than his own to sell at avtobazare?

- several advantages: first, the owner is not engaged in removing the vehicle from the register in the GAI (as a rule, this service provides a dealer), and secondly, does not spend time on the sales of automobiles, in third, gets a chance to go on new car from the motor on the same day. But the owner does not always wonders how much he could save by selling their own cars, because the difference between the market price of the car and the price at which motor vehicles are on the system of trade-in, up to 40%!

Dmitry Ulyanitsky

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